Higher Education Marketing & Communications Strategist (Work from Home Pennsylvania)
Location: Danville, Pennsylvania
Type: Full Time
Internal Number: R-33581
Responsible for the developing and leading the implementation of marketing, communications and/or digital engagement plans and projects for assigned internal stakeholders, lines of business, and/or functional departments to advance and achieve Geisinger's strategic priorities and business objectives.The strategist acts as the key communications lead/trusted advisor for stakeholders within Geisinger's education enterprise, supporting nursing education, graduate education and other education programs and departments as assigned.
Plans, research, and performs analysis to develop a comprehensive marketing/communications/digital engagement strategy for internal clients involving learners, students, faculty, and education staff.
In partnership with stakeholders, develops proactive strategies, plans, and initiatives to achieve Geisinger's priorities and objectives, ensuring all plans are organized around priorities that ladder up to system initiatives.
Understands the business objectives of the organization at the enterprise, business unit, departmental, institute, and regional level and applies that understanding to strategy development.
Identifies, evaluates, and recommends audience, market, product, program and/or service opportunities based on market/audience need and translate those needs into a value-added marketing/communication/digital strategy.
Working in a matrixed environment, leads a team of cross-functional marketing, communications, and digital engagement experts to co-create tactical plans and successfully deploy and evaluate them. Uses department resources efficiently.
Keeps abreast of the external and internal environmental trends that could impact the strategy such as regional competitive environment, clinical advances, technological enhancements, employment trends, enrollment trends, and industry trends (higher education, medical education, health professions education, healthcare) and uses analytical and critical thinking to interpret data to understand and respond to industry and market trends as they relate to relevant clients.
Monitors for issues that may negatively affect Geisinger's brand or operations.
Partners with dedicated project managers to implement plans and monitor progress.
Tracks and reports process and outcome metrics for assigned projects and plans. Metrics might include leads or conversions for prospective learners, cost per lead/conversion, enhanced preference and awareness, number of media hits, ad equivalency, event attendees, engagement data, learner and employee satisfaction, earned media share of voice, web traffic or social media engagement.
Establishes themselves as a trusted advisor to clients and manages client expectations through transparent and frequent communications and collaboration.
Presents recommendations, plans, status reports and metrics to clients and leadership.
Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.
Same-day drive from Geisinger locations preferred since occasional travel may be required
5-8 years experience in higher education and/or medical education marketing and communications preferred
Experience with SharePoint, Workfront, Google Analytics, Microsoft Suite/Teams, AP Style, client relationship skills, managing media relationships would be a plus.
Minimum of 5 years-Related work experience (Required)
Certification(s) and License(s)
OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.
We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
At Geisinger, our innovative ideas are inspired by the communities we serve – like our Fresh FoodFarmacy, a program that delivers life-saving healthy alternatives to patients with diabetes. With additional tools like our MyCode Community Health Initiative, one of the first health system genome sequencingprograms, and our new asthma app suite that we developed in partnership with AstraZeneca, it’s no wonder we’re ranked one of the Top 5 Most Innovative Healthcare Systems by Becker's Hospital Review. We continually work towards continuous improvement in a culture where everyone has a voice and firmly believe that better begins with all of us.Founded more than 100 years ago, Geisinger serves more than three million residents throughout central, south-central and northeastern Pennsylvania and southern New Jersey. Our physician-led system is comprised of 30,000 employees, including 1,600 employed physicians, and consists of 1...3 hospital campuses, the Geisinger Health Plan, Geisinger Commonwealth School of Medicine and two research centers. What you do at Geisinger shapes the future of health and improves lives – for our patients, communities, and you.